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Tree Communications to once again deliver PR for Fashion Philippines in the International Fashion Showcase at London Fashion Week

Tree Communications has been appointed to manage the press and publicity for the Philippine participation of IFS.  The Philippine Center for International Trade Expositions and Missions (CITEM), with the support of the Philippine Trade and Investment Centre in London (PTIC), Embassy of the Philippines, United Kingdom brings Maco Custodio, Micki Olaguer, Thian Rodriguez, and Jared Servano fashion designs inspired by the idea of reversals through their creative nuances.

Under the industry brand Fashion Philippines, these four young fashion designers present UTOPIA U-TURNS: Fashioning Reversals at the 5th International Fashion Showcase (IFS) on 18 – 23 February 2016 at the Somerset House, London, United Kingdom.

Kristine Umali from Philippine Trade and Investment Centre in London (PTIC) explains

“We are looking forward to working with Tree Communications once again as we previously worked with them in 2014 with great success and Ken Samudio who exhibited in 2014 and 2015 went on to be placed first runner-up for the Best Designer Award. Following this Samudio, together with fellow IFS designers Renan Pacson, and John Herrera, became the first Filipinos selected to showcase at the Asia’s most coveted fashion festival, the Mercedes Benz Fashion Week in Tokyo. Herrera competed and emerged as champion in the London Emerging Designer Awards, as well.”

Sarah Gormley director at Tree Communications enthused

“It is a real honour for Tree to once again represent Fashion Philippines at the IFS2016 especially following the previous success we had for them in 2014; where our work paved the way to international success for some designers.  Fashion consultant Sue Seel once again leads our team on this project and will give her expert guidance to the individual designers.”

Fashion Philippines tapped TAO Inc., headed by veteran curators Marian Pastor Roces and Judy Freya Sibayan, principal and adjunct curators to fuse the intellectual and design challenge of the theme for the Philippines curatorial exhibition in IFS 2016. Known for transiting and bridging the boundaries that usually divide the academics, design, conceptual art, and media, Roces and Sibayan challenged the designers to create fashion pieces made of materials that are rich with Philippine historical narratives of Utopian ambition, disaster, re-imagination, failure of vision, and reversals into renewed optimism. 

Inspired by the swings from hope to defeat and vice-versa, the ‘UTOPIAN U-TURNS’ exhibition design takes up the cube and the grid, and the relationship of these forms to both utopia and heterotopia. It presents the “growing” cubes with the interstices of three-dimensional grid. The work of the four young Filipino fashion designers manifests the suspension between and among the global imperatives of rational progress, the interruptions imposed by chaos, and the re-orderings, re-fashioning, re-purposing, reincarnation, and redistribution produced from hope, fear, and imagination.

Website: www.treecommunications.co.uk

Twitter: @tree_comms

Hashtag: #FashionPhil

Website: www.britishcouncil.org

Website: www.britishfashioncouncil.com

Twitter: @BritishCouncil

Twitter: @BFC

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